MIMS was created for all audiences. That means CEOs, CFOs, Practice Managers, Physicians, Technicians, front desk staff - basically anyone who participates in the day-to-day activities of the practice.

Why Should I Attend?

To guarantee success in any practice it is essential everyone buys into the theory that "they matter." This in turn creates a culture in which every person has "ownership" in the business. The first step in creating this culture is to invest in your team. Support education at all staff levels. Communication and education -- the combination encourages "ownership" in the business.

Why Does Ownership Matter?

Generating leads, stimulating word of mouth referrals and maintaining patients for life is the main target of a marketing person's role. Their success lies not only in the capture of leads but from the quality of leads and the "close rate" of such leads. The return on investment is what the practice manager will be watching. This means all leads generated will, at some point, engage in contact with every staff member in the practice. Understanding how a patient came to the practice and what motivated them to attend an appointment will aid the staff in understanding how to better facilitate relevant communications and education with the patient. Attending this course is just one way to improve the patient cycle.

Everyone from the front line phones through the medical staff and check out desk will benefit from this course. If each touch point can be better handled, the ROI will increase.

What Will I Learn?

This symposium was designed in such a way that people of every technical level will understand Internet marketing strategies. More importantly, each participant will leave with a plan. They will have the ability to take home the processes that will work in their practice. They will feel empowered to create, change, and have a plan for integrating these changes.

What if I Forget the Information?

Each participant will leave knowing they now have a network of industry experts they can communicate with. Speakers and participants will be available to meet during the event. Contact information for each speaker and participant will be included in the "take away" package.