Jeffrey Kissinger
Founder, CEO
Clear Choice Laser
Cleveland, OH
Jeff Kissinger is the founder and CEO of Clear Choice Laser Eye Centers. Jeff and his creative team at Clear Choice have been in business since 1998 and have put Clear Choice Laser Eye Centers on the map as one of the nation's most successful refractive ophthalmology practices. Working together with William Wiley MD, Mr. Kissinger has taken experiential marketing to the next level and mastered event marketing, complete with a Clear Choice Laser Eye Centers branded tour bus. He has built and sold several business in Ophthalmology and has worked in various sales and marketing capacities for Bausch & Lomb Surgical where he won numerous achievement awards. He currently also consults with several industry suppliers and ophthalmology practices through the U.S.
Initially a journalism major from Kent State University, Mr. Kissinger has found his thrill in becoming a successful entrepreneur. MIMS is honored and excited to have him lecturing at this year's conference.
What you will learn:
- Strategies on positioning yourself in your market with best practice SEO techniques
- Techniques on gaining popularity with social media
- Processes to properly set up Facebook and Twitter pages
- Systems to implement video strategy, patient education and animations
- Web analytics using Google Analytics
- Standards in lead tracking and analysis measurement
- Methods for lead tracking and CRM usage
- Internet business development strategies
- Interpreting link value and comprehending the facets of link building mix
- Best practices for paid search
- Understanding local search and Google maps
- Tools for navigating competitive marketplaces
- iPad implementation tactics for your practice
- Benefits of online magazines
- Content development concepts for organic and social search
