Las Vegas, NV, September 16th, 2011
Onur Birsen

Onur BirsenOnur Birsen, CPA, MBA
President & Founder
Buzul Teknoloji, Ltd.
Istanbul, Turkey

Onur Birsen's solid foundation in medical search engine optimization has enabled him to achieve a reputation of one of best and most respected SEO people in medical marketing. After completing his undergraduate BA from Middle East Technical University in Ankara, Turkey he attended the University of New Hampshire's Whittemore School of Business. There, he completed his MBA and began a career as an IT auditor for PricewaterhouseCoopers in Boston. With a solid accounting background, he achieved a CPA (Certified Public Accountant) status for the state of Massachusetts. After years of working in corporate business, he later became a founder of several start up companies in the Boston area specializing in hosting and e-commerce. in 1999, he completed a IT focused program at Harvard University and was awarded the Katie Yang Prize as the top International student.

Upon completion of his work at Harvard, Onur joined forces with Maxim Havlicek and Michael Dobkowski at Glacial Multimedia, and established the first International liaison office for the company in Istanbul, Turkey where he now resides. Dunyagoz (World Eye Hospital) and Dentistanbul are among some of the Turkish projects that he manages. His participation in the ophthalmology world has been noted in various publications as well as public speaking engagements for the ASOA/ASCRS meetings.



What you will learn:


  • Strategies on positioning yourself in your market with best practice SEO techniques

  • Techniques on gaining popularity with social media

  • Processes to properly set up Facebook and Twitter pages

  • Systems to implement video strategy, patient education and animations

  • Web analytics using Google Analytics

  • Standards in lead tracking and analysis measurement

  • Methods for lead tracking and CRM usage

  • Internet business development strategies

  • Interpreting link value and comprehending the facets of link building mix

  • Best practices for paid search

  • Understanding local search and Google maps

  • Tools for navigating competitive marketplaces

  • iPad implementation tactics for your practice

  • Benefits of online magazines

  • Content development concepts for organic and social search


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