Jonathan W. Lohr
Jonathan W. Lohr
Partner
Practice Edge, LLC
North Carolina
As a partner in Practice Edge, Jonathan brings over ten years' experience in the sale, project management and deployment of information technology systems. Graduating from Wake Forest University with a major in communications, he worked in Charlotte and Washington DC for Accenture (formerly Anderson Consulting), focusing on training and organization design. Later joining TSI Healthcare (a healthcare technology consulting company focused on implementing practice management and electronic health record [EHR] systems), he became Vice-President for sale, implementation, and customer service of practice management and EHR accounts.
What you will learn:
- Strategies on positioning yourself in your market with best practice SEO techniques
- Techniques on gaining popularity with social media
- Processes to properly set up Facebook and Twitter pages
- Systems to implement video strategy, patient education and animations
- Web analytics using Google Analytics
- Standards in lead tracking and analysis measurement
- Methods for lead tracking and CRM usage
- Internet business development strategies
- Interpreting link value and comprehending the facets of link building mix
- Best practices for paid search
- Understanding local search and Google maps
- Tools for navigating competitive marketplaces
- iPad implementation tactics for your practice
- Benefits of online magazines
- Content development concepts for organic and social search
