Sonie Guseh
Account Manager, Healthcare Team
Google, Inc.
Sonie Guseh is an account manager specializing in online advertising within the greater Healthcare industry. She works closely with businesses by developing short and long term creative marketing strategies leveraging Google products to market their products and services. Sonie works with advertisers in health industries like dental care, medical spas, cosmetic treatments, vision care, and hair loss.
She also works closely with Google’s TV advertising platforming, studying ways in which businesses can benefit from the online uplift that TV provides.
As a graduate of the University of Pennsylvania, Sonie majored in English with a concentration in Journalism and Print Culture and a minor in Spanish.
Sonie grew up in Durham, North Carolina, and currently lives in the Boston area. She enjoys reading, writing, and running.
What you will learn:
- Strategies on positioning yourself in your market with best practice SEO techniques
- Techniques on gaining popularity with social media
- Processes to properly set up Facebook and Twitter pages
- Systems to implement video strategy, patient education and animations
- Web analytics using Google Analytics
- Standards in lead tracking and analysis measurement
- Methods for lead tracking and CRM usage
- Internet business development strategies
- Interpreting link value and comprehending the facets of link building mix
- Best practices for paid search
- Understanding local search and Google maps
- Tools for navigating competitive marketplaces
- iPad implementation tactics for your practice
- Benefits of online magazines
- Content development concepts for organic and social search
