Judy Lin
Marketing & Managing Director
Market Insight
Orange County, CA
With over 12 years of corporate marketing, interactive marketing, and search engine marketing experience, Judy Lin has a rare blend that serves as a competitive edge over many marketers. As a former director of marketing & consultant in the internet industry for companies such as Lifescript, DigitalPost Interactive, & DKN Hotels, she has spearheaded many marketing programs that have resulted in successful ad campaigns, greater online traffic & conversions, and higher profits.
Judy Lin is a personable, creative and innovative strategist that is dedicated to your business goals, & expansion. She earns her Bachelor’s of Arts in English with writing emphasis from the University of San Francisco and was also on a collegiate tennis scholarship. Judy currently lives in Orange County, California.
What you will learn:
- Strategies on positioning yourself in your market with best practice SEO techniques
- Techniques on gaining popularity with social media
- Processes to properly set up Facebook and Twitter pages
- Systems to implement video strategy, patient education and animations
- Web analytics using Google Analytics
- Standards in lead tracking and analysis measurement
- Methods for lead tracking and CRM usage
- Internet business development strategies
- Interpreting link value and comprehending the facets of link building mix
- Best practices for paid search
- Understanding local search and Google maps
- Tools for navigating competitive marketplaces
- iPad implementation tactics for your practice
- Benefits of online magazines
- Content development concepts for organic and social search
