MIMS is the only forum where medical practices can learn about combining Internet marketing techniques with business development strategies to create a winning combination of marketing methodologies. During this symposium, participants will be exposed to guest lecturers from various elective procedure industries. Topics covered will include, yet not limited to, positioning yourself with best practice SEO techniques, paid search, blogging, social media, mobile advertising development, medical directory submission, online magazine, standards in lead tracking and analysis measurement, local search, creating marketing budgets, positioning your marketing team and on site multimedia presentation.

When Registering for MIMS, choose 6 of the courses below on the registration form. If you plan to take the Developing and Building a Social Media Presence Workshop, this course takes two time slots, so you will choose four other courses. It is a good idea to also choose one alternate course in case of the unlikely event that a course is full or changed.

Symposium Schedule

Registration & Continental Breakfast  - 7:00am-7:45am
Key Note Speakers - 7:45am-9:20am
Breakout Sessions - 10:30am-4:50pm (lunch is included)
Sponsor Reception - 5:00pm-6:30pm (cocktails and raffles)

Breakfast and Lunch are provided with Registration
 

Course Descriptions

The State of Search Engine Optimization in 2011
Onur Birsen, SEO Specialist

Search Engine Optimization is still one of the best ways to attract new patients and build your website traffic. The Internet has changed a lot over the past few years and we will examine the impact of this on your website and it's SEO. Learn about important changes in algorithms that can have an impact on blended SEO and local search in order to keep your practice at the top. This course will overview best practices for SEO in 2011 and provide you with a checklist of items you want to look at with your website management professionals. If you want to get closer to beating the competition the insight from this course can help you close the gap.

Leverage the Power of Online Marketing with Google
Sonie Guseh, Google Account Manager

In this course, you'll learn about online healthcare consumer behavior and internet trends, and the most effective ways to reach your target audience. Think like a potential patient and learn the research processes consumers go through as they're looking for medical and cosmetic treatments. We'll cover Google AdWords strategies like Search and Display, and how to leverage tools like Insights for Search in order to reach an audience of healthcare consumers.

Selecting an E.H.R....A Method That Works
Jonathan Lohr, EHR Consultant

Online Consultations and Your Mobile Website
Vince Marin, MD, Marin Aesthetics

Deciding on why you need and how you will use a mobile website will be explored. Attendees will get and in depth discussion on creating a mobile website and how to successfully include online consultations for growing your conversion rate to procedure.

Developing an Internet Marketing Plan
Michael Dobkowski, Internet Marketing Consultant

This course will take you through the road map of all possible options for marketing via the Internet. These areas include organic SEO, paid search, local search, social media optimization, video optimization, mobile website optimization and strategies for blog integration. Setting up a viable Internet marketing plan will involve physician level approval and appropriate budgeting in each category. Come review marketing plans developed by successful practices and learn how to set up both conservative and aggressive campaigns designed to increase your website traffic and attract interested patients.

Developing and Implementing a Social Media Presence – Workshop — COURSE FULL
Jeremy Lindemann, Social Media Expert

Social Media such as Facebook and Twitter have become overwhelmingly popular over the last several years. Until recently many businesses, including medical practices were leery about using Social Media as a method to engage with patients and prospects. This is changing. More and more practices are effectively using social media to stay connected with current patients as well as gain new patients. If you are ready to start using social media such as Facebook and/or Twitter for your practice, this course will help you get started. You will leave with a understanding of social media and even have pages properly set up for your practice! In this hands on double session Jeremy Lindemann will show you how to develop your own Social Media presence. The pending arrival of Google + business pages will also be discussed. Please note: You will need to bring a laptop to this session to fully participate in this course. It is helpful to also have a logo/icon to use to set up your account.

Patient Engagement From Their Home to Your Practice
Sacha Moise, Vue Care Media
 
The more educated and aware a patient is, the easier it is to move them through an exam or treatment, which in turn leads to more efficient practices. In this course you will learn how simple it can be to engage in educating patients from their home to your home. Beginning with email correspondence to capturing attention in the waiting room, you will learn how to help the patient be more educated by giving them a clear understanding of their condition and treatment in a dynamic, visual way. You will learn about why education is the key to driving new business and how education is related to the patient’s outlook, compliance and healing time.

Local Search: Tips and Techniques
David Rodecker

When someone searches for your practice, what do they find? Google places, Bing Buisness Portal, Yelp, Merchant Circle, Vitals, Superpages, Angies list, and so much more. This session will uncover the mystery behind local search techniques, and how to optimize your presence online. Learn how to generate review writing online, and encourage positive patient experiences and learn how to control your online reputation. With more than 20 percent of searches being targeted as locally based every day, it is time to address your Local strategy now instead of later.

Event Marketing Meets the Internet
Jeff Kissinger, Marketing Consultant

Event Marketing and its involvement with the Internet is a new concept at MIMS 2011. Event marketing is a great way to spread the word about your company but do you have a system in place to maximize this effort. Are you looking to make a positive ROI from event marketing. Do you have the right tools to do this right. Event marketing expert Jeff Kissinger will detail his personal experience in making one of the finest event marketing programs. Integrating your online databases, newsletter, emails and website into the follow up can be a critical part in the process of converting patients. Learn why event marketing mixed with great follow up and few web tools can make a big difference.

Phones Are the Cash Register to Your Business – Converting Internet Leads
Bill Mercier, President, OptiCall Inc.

Phones are the cash register to your business. Many Doctors and Surgical Coordinators are so swamped with the details of doing their jobs. The daily level of office activity leads to the false assumption that their phones must have been answered properly to have generated such a huge volume of work. Time and again, when real calls are recorded and reviewed, we see that Administrators' and Doctors' preconceptions of these calls do not necessarily match their reality. In actuality, phones are often answered by unprepared, uninformed, unenthusiastic and often uncaring staff.

This course is designed to help you understand the importance of customer service as it relates to the phone, why internet leads are"different" than other lead sources that call your office, and how to design a phone plan to make the most of every lead that calls your office.

Top Resources for Managing Your Marketing Investment
Christine Lapointe, Aesthetics 360

Upside, downside and caveats of available resources to manage your marketing investment will be reviewed. Focus will be on how resources can be used to track and manage internet as well as traditional leads. Attendees will be able to build a resource list to use within their own offices.

Integrating Video Into Your Internet Marketing Plan
Judy Lin and Neil Healy

Judy will discuss how to jump on the internet space & participate effectively in digital marketing. Reinforcement of offline & online marketing can be a powerful, integrated solution. Storefronts, social media, and mobile apps evolution and how to maximize marketing strategies online. Judy will cover the gamut of marketing tactical planning for the medical practice.

Neil will discuss the basics of filmmaking for the Small Screen using film, video and photography: How to use cameras, mics, lighting, backdrops, green screens effectively. Neil will delve into how to compose for the small screen and what is on the market as far as the current equipment to accomplish this (cameras, mics).  He will give advice on basic lighting and how to utilize back drops effectively and green screen stages. Neil will teach you about basic editing of your videos and the best editing programs available from simple to advanced. Also learn how to direct your film and motivate your spokespeople to get the best product.

Using Facebook Applications in Internet Marketing
Michael Dobkowski, Internet Marketing Consultant

Companies can easily engage in a variety of social marketing activities on the Facebook platform such as contests, promotions, seminars, events and more. You can build a stronger presence for your brand on social media using viral tactics, and easily communicate with your customers over the Facebook platform. Most marketers have not discovered the power of viral marketing using Facebook applications. Implementing Facebook applications is major ROI opportunity with social media. Learn about various successful applications. Onur Birsen will detail 2 specific applications that he personally conceived and discuss the real life implementation and ROI scenarios.

Introduction to Google Analytics
Onur Birsen, SEO Specialist

This course will show you how Google Analytics delivers detailed stats on the visitors to your website. Learn more about how your practice ranks against similar medical practices nationwide, in key areas such as: How customers find your site, how they explored it, and how you can improve their visitor experience overall. There will be in-depth explanation on questions such as, What does my bounce rate mean and how can I improve it? Am I getting a good ROI on my paid campaigns? And is it time to consider building a mobile site? This lecture will show you how Google Analytics can give you rich insight into your site traffic and marketing effectiveness.

How Design Affects Your Website
Maxim Havlicek, Website Designer

Your website is in many cases your introduction as a practice to your patient. What impression does your current website give to your prospective patient? Does this initial impression match the image you are trying to portray? Is your website user friendly? Does it catch viewers' interest? Does it make them want to learn more about you and what you have to offer?

It is important that your website works well with your other marketing efforts to help your practice achieve its goals. Maxim Havlicek will show you how understanding design and functionality affect the effectiveness of your website and how consumers perceive your practice before even making a phone call or walking through your doors.

Lead Cycle Management
Christine Lapointe, Aesthetics 360

Leads come in from the internet, traditional advertising, word of mouth referrals, and grass roots marketing. But what is the life cycle of these leads and how does a practice prioritize and make the most of each of these unique opportunities. Attendees will go back to their practices with a broader view and tools for optimizing each lead.

A Medical Practice in the Digital Age
Monique Ramsey, Social Media Strategist

We'll cover what it takes to keep a medical practice thriving and up to date in the internet marketing age using real examples of Google+, QR codes, social media, location based applications, patient engagement contests, and more. Tips and best practices for "doing it yourself" or what to look (and red flags) for when hiring an outside marketer.

Creating Business  Value By Providing Options To Your Patients
Barry Trexler, Senior Vice President of Sales and Marketing

In this course, Barry discusses how providing additional payment options can help your patients get the treatment they seek and subsequently more case acceptance for your practice.  In addition, Barry talks about how, using technology, you can provide additional options that conveniently gives your patients an understanding of all the payment options that are  available in your practice.

Lost Profits and Maximizing Practice Revenue — COURSE FULL
Judy Gogulski, 20/20 Solutions

This course is designed to help any practice find lost revenues through reviewing accounts receivable with a view to increasing budget available for marketing and overall increase of practice revenues.

Reputation Management – A Complete Strategy — JUST ADDED
Monique Ramsey, Social Media Strategist

It has never been more important to know what is being said about you on the web and to stay in control of the message as much as possible. And with Google’s recent algorithm changes, you really need to drive happy clients online for best search results. This course will give you tips on mobilizing your happy patients to get online and write reviews. We’ll also show how to deal with negative reviews with a Yelp case study. Lastly, we’ll discuss how to use e-Surveys to deliver higher quality service and care, convert more patients, and be more on-point with your marketing message.

Patient Portals for Meaningful Dialogue and Meaningful Use
Paul C. Seel, Medical Director

Patient portals can integrate patient communication and leverage nearly everything else you will learn at MIMS 2011. Participants will learn how a patient portal integrates the web site, EHR and practice management systems to enable a meaningful dialogue with your patients. Effective use of your practice's data systems can be used to leverage your marketing efforts, web site presence, patient education and social media. In addition a portal enables self service for all simple transactions and simplifies the Meaningful Use reporting tasks.

Internet Marketing Myth Busters
Onur Birsen, Internet Marketing/SEO Expert

The growing use of the internet as a way for the medical practice to market their services has grown leaps and bounds over the past few years. There is no doubt that internet marketing does work, but there are many myths about internet marketing that have come to the table along with this growing marketing trend. Onur Birsen will shed light on these myths and show you the best ways to market your business on the web—and tell you what to watch out for. There are many companies out there that offer"black hat" services. This is an area that is most important to steer away from. Learn how to get the best results with your web marketing using"white hat" techniques from an expert in internet marketing.