Las Vegas, NV, September 16th, 2011
Mike Malley

Mike MalleyMike Malley
Marketing Consultant
CRM Marketing Group
Houston, TX

MIMS is excited to announce keynote speaker Michael Malley of CRM Marketing Group. Mike, a long time business colleague of Glacial Multimedia and Aesthetics360° brings his dynamic energy and experience to MIMS 2011. During the past 20 years, Mike Malley and the Centre for Refractive Marketing (CRM Marketing Group) have helped set the standard in staff education and Medical Marketing throughout North America. Today, CRM provides consulting & marketing services to privately held practices and corporate partners in both the ophthalmic and Aesthetic fields. Mike Malley is a frequently invited lecturer at the world’s leading refractive symposiums, including the American Society of Cataract & Refractive Surgery (ASCRS), the European Society of Cataract & Refractive Surgeons (ESCRS), the American Academy of Ophthalmology (AAO), the American College of Surgeons (ACES) and the Society for Excellence in Eye Care (SEE). Stay tuned to learn more about Mike as we will be posting more information about him weekly.



What you will learn:


  • Strategies on positioning yourself in your market with best practice SEO techniques

  • Techniques on gaining popularity with social media

  • Processes to properly set up Facebook and Twitter pages

  • Systems to implement video strategy, patient education and animations

  • Web analytics using Google Analytics

  • Standards in lead tracking and analysis measurement

  • Methods for lead tracking and CRM usage

  • Internet business development strategies

  • Interpreting link value and comprehending the facets of link building mix

  • Best practices for paid search

  • Understanding local search and Google maps

  • Tools for navigating competitive marketplaces

  • iPad implementation tactics for your practice

  • Benefits of online magazines

  • Content development concepts for organic and social search


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