Las Vegas, NV, September 16th, 2011
Michael Dobkowski

Michael DobkowskiMichael Dobkowski, MBA
Director of Business Development
Glacial Multimedia Inc.
Portland, ME


Michael Dobkowski is an Internet marketing consultant with over 13 years of experience. Initially starting out in the design and marketing realm, he quickly gravitated towards web in the early search engine days. In 1998 Michael started in the medical field with QVS technology Group and Sunrise Technologies Inc. During this time period Michael developed web marketing concepts and online patient education programs for the LTK laser procedure. Towards the end of 2000 Michael Dobkowski and Maxim Havlicek started Glacial Multimedia Inc., in Chicago Illinois specifically designed to assist medical practices and companies with Multimedia. Glacial Multimedia quickly generated a quality reputation in the field of ophthalmology but has since expanded into other medical website development areas. Michael has been involved with various search engine research projects and conferences since the onset of search engine research.

BA: University of New Hampshire
MBA: New York Institute of Technology
(Focus on Internet Marketing)

Accolades

First ever lecture on SEO for ASCRS/ASOA, 2001
Blue Cross Blue Shield of Illinois Flash CD-ROM Multimedia Project Manager (Glacial Multimedia Inc.)
Yahoo Paid Consultant for Paid Search Research
Article Eye World Magazine 2005
Founded Interactive Refractive in 2003
Search Engine Strategies Conference New York 2006/2007
Administrative Eye published article on web development and SEO
Founded www.improveyourvision.com with Richard Lindstrom, MD
Exhibitors at annual ophthalmology trade meeting AAO/ASCRS
First Google Analytics benchmarking study for ophthalmology websites
Minnesota Medical Management Service Group Keynote Speaker 2010



What you will learn:


  • Strategies on positioning yourself in your market with best practice SEO techniques

  • Techniques on gaining popularity with social media

  • Processes to properly set up Facebook and Twitter pages

  • Systems to implement video strategy, patient education and animations

  • Web analytics using Google Analytics

  • Standards in lead tracking and analysis measurement

  • Methods for lead tracking and CRM usage

  • Internet business development strategies

  • Interpreting link value and comprehending the facets of link building mix

  • Best practices for paid search

  • Understanding local search and Google maps

  • Tools for navigating competitive marketplaces

  • iPad implementation tactics for your practice

  • Benefits of online magazines

  • Content development concepts for organic and social search


MIMS on Facebook  Home About Courses Testimonials Register Sponsors Speakers Hotels   MIMS on Twitter
©Copyright 2011 MIMS • Glacial Multimedia, Inc. • Aesthetics 360º • All Rights Reserved. Website designed by Glacial Multimedia