Las Vegas, NV, September 16th, 2011
Christine Lapointe

Christine LapointeChristine Lapointe
Co-Founder & Consultant
Aesthetics 360°, LLC
Springfield, MA

Christine Lapointe was born and raised in New England and is a graduate of The University of California at Riverside. Her work experience in the elective surgery industry began in 1996 and she has since gained national recognition as a consultant, public speaker and published author. Her marketing and practice development skills are acknowledged nationally. Her work experience in this sector has included Sales Director with Modern Postcard, Business Development Specialist with Advanced Medical Optics, Practice Development Manager with IntraLase Corporation, National Sales Manager for The Laser Vision Institute and Area Manager for Lasik Plus and  Summit Vision Centers.

Additionally, Christine has continued to work as a consultant for both private practices and nationally acclaimed academic institutions in both the Vision Correction and Aesthetic industries. Christine has a great understanding of both the technical and business challenges facing the elective procedure industry for both physicians and manufacturers. Her intimate knowledge of the vision correction and aesthetic markets provides insight into the intricacies required to successfully introduce and launch new technologies into practices and device companies from the inside out. Christine Lapointe’s experience is not limited to marketing and practice development. She has extensive experience in staff training and motivation, sales counseling techniques, marketing strategies, web strategies, as well as public relations and outreach. Christine’s follow through actions have gained her trust and credibility in highly acclaimed practices and Academic Institutions. She is seen as a resource for physicians and staff for validation and recommendations in all aspects of practice building.



What you will learn:


  • Strategies on positioning yourself in your market with best practice SEO techniques

  • Techniques on gaining popularity with social media

  • Processes to properly set up Facebook and Twitter pages

  • Systems to implement video strategy, patient education and animations

  • Web analytics using Google Analytics

  • Standards in lead tracking and analysis measurement

  • Methods for lead tracking and CRM usage

  • Internet business development strategies

  • Interpreting link value and comprehending the facets of link building mix

  • Best practices for paid search

  • Understanding local search and Google maps

  • Tools for navigating competitive marketplaces

  • iPad implementation tactics for your practice

  • Benefits of online magazines

  • Content development concepts for organic and social search


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