Bill Mercier
President
OptiCall, Inc.
Sarasota, FL
For the past 20 years, Bill Mercier has been involved with numerous successful
start-up companies. In 2002, after several years as a Practice Development
Specialist for a mobile ophthalmologic laser company, Bill developed the concept
and test-marketed his outsourced consumer communication solution, OptiCall.
Throughout the years, market changes have influenced and inspired other ideas and
concepts that have taken the OptiCall product portfolio to new levels. Responding
to industry needs, OptiCall has branched out to offer other services that help
practices build and maintain their own call centers as well as software based patient tracking solutions for optimizing prospective and current patient communications. OptiCall currently works with over 85 practices nationwide.
A graduate of Rutgers University with a degree in Marketing and Business
Administration, Bill and the OptiCall staff are headquartered in Sarasota, Florida
where they provide vision correction counseling and scheduling for over 40
physicians nationwide.
What you will learn:
- Strategies on positioning yourself in your market with best practice SEO techniques
- Techniques on gaining popularity with social media
- Processes to properly set up Facebook and Twitter pages
- Systems to implement video strategy, patient education and animations
- Web analytics using Google Analytics
- Standards in lead tracking and analysis measurement
- Methods for lead tracking and CRM usage
- Internet business development strategies
- Interpreting link value and comprehending the facets of link building mix
- Best practices for paid search
- Understanding local search and Google maps
- Tools for navigating competitive marketplaces
- iPad implementation tactics for your practice
- Benefits of online magazines
- Content development concepts for organic and social search
