Maxim Havlicek
Creative Director
Glacial Multimedia Inc.
Portland, ME
Maxim Havlicek is a founder and partner at Glacial Multimedia and is responsible for the design portions of the work at his company. His extensive experience in web and print design have earned him international acclaim as a creative director. In Prague, Maxim studied classical art, letterpress printing, screenprinting, and photography at university. After school, he completed projects at international ad agencies in the Czech Republic and Germany for such clients as BMW, Citroen, Peugeot, Pepsi, Adidas, and Wrigley before helping to form Glacial Multimedia with Michael Dobkowski and Onur Birsen. Maxim brings over 18 years of professional experience to the table when designing clean, cutting-edge websites for clients around the globe.
What you will learn:
- Strategies on positioning yourself in your market with best practice SEO techniques
- Techniques on gaining popularity with social media
- Processes to properly set up Facebook and Twitter pages
- Systems to implement video strategy, patient education and animations
- Web analytics using Google Analytics
- Standards in lead tracking and analysis measurement
- Methods for lead tracking and CRM usage
- Internet business development strategies
- Interpreting link value and comprehending the facets of link building mix
- Best practices for paid search
- Understanding local search and Google maps
- Tools for navigating competitive marketplaces
- iPad implementation tactics for your practice
- Benefits of online magazines
- Content development concepts for organic and social search
