Las Vegas, NV, September 16th, 2011
Testimonials

"Internet marketing has become such an integral part of any practice's successful marketing plan.  You can do it right, or you can spin your wheels and let your competition crush you.  2011 MIMS brought together some of the industry's leading experts, providing workshops to make sure that attendees know exactly how to make and implement their internet marketing strategy.  Kudos to the MIMS team, and we look forward to another amazing event for 2012!" -- Bill Mercier, President/Founder, OptiCall


"MIMS 2011 was a phenomenal conference. The excellent variety of interactive and hands-on workshops and courses makes for an effective learning environment for participants to ask questions related to their businesses. It's so easy for conferences to bring in big names and speakers in big instructor-led sessions, but allowing time for questions, small group sessions, and interactivity allows conference attendees to take what they've learned and apply it to their businesses immediately. MIMS does a great job of making that happen." -- Sonie Guseh, Healthcare Account Manager, Google Inc.


"Fortunately, 'everything that happens in Vegas...doesn't have to stay in Vegas!' This year's 2011 MIMS course in Las Vegas was chock full of revealing online pearls that doctors and staff will be drooling over until next year's event!" -- Michael Malley, President/Founder, CRM Group


"With so much focus on EHR technology for eye practices, it is sometimes easy to overlook the importance proactive marketing technologies. The MIMS show is the only show I know of that places Internet Marketing at the forefront where it will be for years to come. Physicians, Administrators and Vendors should seriously consider attending the MIMS show as they would the AAO or ASCRS." -- Jonathan Lohr, Unibase Performance Solutions

 
"It's a rapidly changing world, and the MIMS brings together speakers from a wide spectrum of disciplines that help me keep up with some of the newest trends in communication and marketing. More importantly, the MIMS speakers understand how these latest and greatest developments fit in with the tested tenets of marketing to patients. At the end of the day, it's all about efficiently finding new ways to create and deliver timely and targeted messages while not forgetting their edge as someone the patient trusts." -- Paul Seel, Sophrona Solutions
 

 

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What you will learn:


  • Strategies on positioning yourself in your market with best practice SEO techniques

  • Techniques on gaining popularity with social media

  • Processes to properly set up Facebook and Twitter pages

  • Systems to implement video strategy, patient education and animations

  • Web analytics using Google Analytics

  • Standards in lead tracking and analysis measurement

  • Methods for lead tracking and CRM usage

  • Internet business development strategies

  • Interpreting link value and comprehending the facets of link building mix

  • Best practices for paid search

  • Understanding local search and Google maps

  • Tools for navigating competitive marketplaces

  • iPad implementation tactics for your practice

  • Benefits of online magazines

  • Content development concepts for organic and social search


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