What you will learn:

• Strategies on positioning yourself in your market with best practice SEO techniques
  
  
• Techniques on gaining popularity with social media
  
  
• Processes to properly set up Facebook and Twitter pages
  
  
• Systems to implement video strategy, patient education and animations
  
  
• Web analytics using Google Analytics
  
  
• Standards in lead tracking and analysis measurement
  
  
• Methods for lead tracking and CRM usage
  
  
• Internet business development strategies
  
  
• Interpreting link value and comprehending the facets of link building mix
  
  
• Best practices for paid search
  
  
• Understanding local search and Google maps
  
  
• Tools for navigating competitive marketplaces
  
  
• iPad implementation tactics for your practice
  
  
• Benefits of online magazines
  
  
• Content development concepts for organic and social search