Las Vegas, NV, September 16th, 2011
About

Medical Internet Marketing Symposium (MIMS)
2011 Annual Meeting in Las Vegas, NV

September 16th at Mandalay Bay

Take your practice into 2012 with the tools and resources you need to be an E-Practice marketing engine! Glacial Multimedia Inc., Aesthetics360 and several others bring to you MIMS, the only forum where medical practices can learn about combining Internet marketing techniques and business development strategies to create the winning combination of marketing methodologies.

You will be exposed to cutting edge Internet marketing techniques by industry professionals and online pioneers covering topics such as SEO, paid search, blogging, social media, mobile advertising development, medical directory submission, online magazines, patient lead tracking, local search, and onsite multimedia presentation.

What you will learn: (lectures and workshops)

  • Strategies on positioning yourself in your market with best practice SEO techniques
  • Techniques on gaining popularity with social media
  • Processes to properly set up facebook and twitter pages
  • Systems to implement video strategy
  • Web analytics using google analytics
  • Standards in lead tracking and analysis measurement
  • Methods for lead tracking practices
  • Internet business development strategies
  • And more...

One thing remains true-learning how to successfully market the medical practice remains to be an ongoing challenge. Our medical marketing symposium is suited for all levels and will provide a comprehensive range of topics in Internet marketing strategies and business development techniques.

Some interesting statistics our experience shows us:

  • Approximately 85% of the practices we encounter set up their Facebook, Twitter, and blogs improperly.
  • Approximately 50% of practices we meet do not have a website, of the other 50% who do, the sites are not current or optimized properly
  • 100% of the practices know what social media stands for, but approximately 80% do not know or understand how and when to use this strategy
  • Make preparations to be in Las Vegas in September to experience MIMS 2011! Stay tuned for our exciting agenda and bios on our guest speakers!

Symposium Schedule

Registration and Breakfast - 7:15am-8:00am
Keynote Opening Speech - 8:00am-8:50am
Breakout Sessions - 9:00am-4:20pm
Lunch and Breaks Included throughout the day
Sponsors Reception - 4:30pm-6:00pm

Breakfast and Lunch are provided with Registration



What you will learn:


  • Strategies on positioning yourself in your market with best practice SEO techniques

  • Techniques on gaining popularity with social media

  • Processes to properly set up Facebook and Twitter pages

  • Systems to implement video strategy, patient education and animations

  • Web analytics using Google Analytics

  • Standards in lead tracking and analysis measurement

  • Methods for lead tracking and CRM usage

  • Internet business development strategies

  • Interpreting link value and comprehending the facets of link building mix

  • Best practices for paid search

  • Understanding local search and Google maps

  • Tools for navigating competitive marketplaces

  • iPad implementation tactics for your practice

  • Benefits of online magazines

  • Content development concepts for organic and social search


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